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The eMarket Revolution
Today, very
large segments of B2B commerce are shifting to Internet-based markets.
These shifts are shaking up old ways of doing business. The walls of "competition"
are giving way to the web of "coopetition". Case in point: GM, Ford and
DaimlerChrysler will share an emarket while battling for market share.
There are
even more tectonic shifts ahead. For instance, in a March 6 Forbes article,
Bill Joy - Chief Scientist at Sun Microsystems - estimates that in the
next 3 decades computing power will be a million times what it is now,
and the Next Generation Internet will provide 100 times greater bandwidth
than the current Internet.
eMarket
Success Factors
The most successful emarkets occur in industries that have:
* A minimum of $10B in annual buying/selling
* High inefficiency
* High value chain fragmentation
* Brokers who only match buyers and sellers
* Tech-savvy buyers and sellers
Kinds
of eMarkets
There are 4 kinds of emarkets
l. Communities
Communities provide information, chat, white papers and other relevant
materials and services to its users. Typically, there are no transactions
within community sites except bulletin-board ads.
2. eProcurement
Systems
eProcurement Systems aggregate, digitize and standardize the myriad ways
that products are listed in catalogs. As a result, buyers can easily compare
products and prices. Eprocurement systems cut inefficiencies and save
costs.
3. Auctions
Forward and reverse auctions are especially appropriate for odd-lot, damaged
or excess-inventory items. They are easy to use and convenient.
4. Continuous,
real-time trading exchanges.
Until now, continuous real-time trading exchanges were primarily available
in the financial markets. Today, Bizbots' continuous real-time trading
exchange offers buyers and sellers significantly more price transparency,
liquidity and immediacy than communities, eprocurement systems or auctions.
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